BMW
BRIEF
Redesign an engaging Instagram Reel showcasing the new BMW Saloon 5 Plug-in Hybrid, enhancing visual appeal and brand alignment.
Refine motion design and transitions for a sleek, premium feel.
Ensure storytelling aligns with BMW’s innovation and sustainability message.
Optimize for Instagram engagement and brand consistency.
Tools Used
After Effects
Photoshop
Premier pro
Concept
The plug in Hybrid is a fusion between Electric and Petrol.
While making the car the focal point, using a subtle parallax effect, I also playfully fused animation with static imagery.