UX/UI
Combining beautiful design with functionality and purpose.
Understand the product, then identify the needs of the human behind the product, then work on creating the magic ✨
My process looks a little something like this…
Ideate
This stage focuses on usability and intuitive navigation. Using research methodologies and ideation techniques I get the ball rolling. I tend to include Devs in the early process.
Empathy
Every project starts with empathising with the stakeholders goals, identifying pain points, and outlining desired outcomes, ensuring alignment from the jump!
Target and solve problem
I define the issues and clarify with problem statements.
Prototyping and Presenting.
Here i’ll first present findings. I have a natural collaborative spirit so I thoroughly enjoy this stage and getting feedback.
Testing & Optimising
Based on the feedback received in meetings and testings, I refine and finalise the product, focusing on clean Dev handoffs.
CASE STUDIES
ELEVATE
The gym with community at heart.
Designed an intuitive Gym app, informed by User insights and Qualitative testing. More than just a gym. It’s a space built around connection, motivation, and shared progress. Designed to bring members together, the app was shaped around using challenges, accountability trackers, and achievement trophies. Created a brand alongside the app.
UX/UI, Branding, Iconography
BEFORE THE FOMO
Learning Crypto currency through community.
A personal crypto app built providing clear understanding for the crypto community. It blends global news, social media trends, and community insights to help users make informed decision. Designed for both beginners and seasoned investors, using intuitive interfaces, the app turns learning into a dynamic, social experience.
UX/UI, Branding, Iconography
House of Fraser
Applying design systems.
A House of Fraser app redesign. Implementing a design system built on atomic design principles with the aim of making it more intuitive and visually cohesive, for a smoother shopping experience.
UX/UI, Design systems
SOUL FIT
The people’s gym.
A Gym app, informed by User insights and Qualitative and Quantative testing. Created an intuitive dashboard providing clarity and control over workout plans, classes and PT sessions. created brand guidelines alongside the app.
UX/UI, Branding, Iconography
CONCISE
A digital event platform for mobile, desktop and tablet.
Working within strict client brand guidelines and collaborating through multiple iterations with project managers. Redesigned our design system through Figma, where our team rebuilt Chime from scratch, introducing design tokens to easily adapt layouts to each client's brand.
UX/UI, Branding, Iconography, Mockups
Want to work together?
Let’s see what we can design :)