GRAPHIC DESIGN
Communicating products and brands powerfully
Knowing the difference between when to re-invent the wheel and roll with what’s working.
My process looks a little something like this…
Empathy
Every project starts with empathising with the stakeholders goals, identifying pain points, and outlining desired outcomes, ensuring alignment from the jump!
Target problem
I define the issues and clarify with problem statements.
Ideate
This stage focuses on usability and intuitive navigation. Using research methodologies and ideation techniques I get the ball rolling. I tend to include Devs in the early process.
Prototyping and Presenting.
Here i’ll first present findings. I have a natural collaborative spirit so I thoroughly enjoy this stage and getting feedback.
CASE STUDIES
ELEVATE
The gym with community at heart.
Designed an intuitive Gym app, informed by User insights and Qualitative testing. More than just a gym. It’s a space built around connection, motivation, and shared progress. Designed to bring members together, the app was shaped around using challenges, accountability trackers, and achievement trophies. Created a brand alongside the app.
LEAD DESIGNER, COMPETITOR ANALYSIS, DISCOVERY, PROTOTYPING, BRANDING, HANDS-ON, INNOVATIVE, EXPERIENCE VISION, ICONOGRAPHY, DESIGN SYSTEMS, PRODUCT DELIVERY
BEFORE THE FOMO
Learning Crypto currency through community.
A personal crypto app built providing clear understanding for the crypto community. It blends global news, social media trends, and community insights to help users make informed decision. Designed for both beginners and seasoned investors, using intuitive interfaces, the app turns learning into a dynamic, social experience.
LEAD DESIGNER, DISCOVERY, PROTOTYPING, BRANDING, FINTECH, STRATEGIC RESEARCH, ICONOGRAPHY, DESIGN SYSTEMS, PRODUCT DELIVERY, STAKEHOLDER MANAGEMENT
House of Fraser
Applying design systems.
A House of Fraser app redesign. Implementing a design system built on atomic design principles with the aim of making it more intuitive and visually cohesive, for a smoother shopping experience.
LEAD DESIGNER, COMPETITOR ANALYSIS, PROTOTYPING, ICONOGRAPHY, DESIGN SYSTEMS, USABILITY
SOUL FIT
The people’s gym.
A Gym app, informed by User insights and Qualitative and Quantative testing. Created an intuitive dashboard providing clarity and control over workout plans, classes and PT sessions. created brand guidelines alongside the app.
LEAD DESIGNER, COMPETITOR ANALYSIS, USER PERSONAS, PROTOTYPING, BRANDING, ICONOGRAPHY, DESIGN SYSTEMS, VISUAL DESIGN
CONCISE
A digital event platform for mobile, desktop and tablet.
Working within strict client brand guidelines and collaborating through multiple iterations with project managers. Redesigned our design system through Figma, where our team rebuilt Chime from scratch, introducing design tokens to easily adapt layouts to each client's brand.
LEAD DESIGNER, MOCKUPS, STAKEHOLDER MANAGEMENT, PROTOTYPING, BRAND GUIDELINES, ICONOGRAPHY, DESIGN SYSTEMS, PRODUCT DELIVERY, AGILE, CROSS FUNCTIONAL TEAMS
Want to work together?
Let’s see what we can design :)